Michael
Sitarzewski.

Lead innovation strategy and technical architecture across AI systems, attribution infrastructure, privacy-first analytics, and realtime marketing platforms. Partner across Strategy, Creative, Data, Media, and Engineering to ship systems that improve operational efficiency, customer intelligence, and campaign performance. Host of Tandem Theory’s recurring AI Happy Hour series on emerging tools and applied AI strategy.

Currently architecting two platforms:

• EDWARD 2.1 — multi-tenant agentic AI platform on Anthropic Claude with OpenAI and Gemini integrated as specialist sidecars. 10+ custom MCP servers powering 200+ agents, skills, and tools in production across Google Workspace, Slack, Trello, Domo, BugHerd, Webvantage, and internal Laravel systems. Built “Roboflow,” a visual workflow builder for non-engineers, plus realtime voice (gpt-realtime), sandboxed collaborative artifacts, and distributed Laravel queue orchestration.
• Tandem Beam — privacy-first attribution platform capturing first-party events at the Cloudflare edge and dispatching deduplicated conversions across Meta, Google Ads, TikTok, LinkedIn, Pinterest, Microsoft Ads, GA4, Reddit, X, and Invoca. CIPA-compliant consent with default-deny under CMP timeout. Multi-tenant Laravel with database-per-tenant isolation. Public Reporting API with Snowflake/Domo integration.

Founded Epic Playground, originally launching Callsito.fm — a podcast discovery, then realtime audio/video analytics platform focused on behavioral engagement and media interaction signals. The company pivoted in 2013 toward inboundgeo, a location-aware marketing automation and direct mail intelligence platform bridging digital engagement with offline conversion.

Led strategy, product, infrastructure, ops, fundraising, customer development, and GTM across all stages of growth.

• Built a self-service SaaS platform on LAMP with scalable campaign orchestration, customer segmentation, realtime filtering, and automated fulfillment pipelines.
• Built a high-volume engagement engine processing and qualifying visitor activity for triggered postcard, messaging, and attribution workflows.
• Designed a fully automated print-on-demand direct mail system — dynamic template rendering, printing, postage, and reporting integrated end-to-end.
• Built proprietary crawling/enrichment systems on Node + MySQL to expand behavioral targeting capabilities.
• Integrated Stripe, Twilio, Slack, and third-party fulfillment / analytics services. Scaled from small-volume tests to recurring production runs across multiple customers.

Graduated the inaugural class of Techstars Cloud. Lifelong network, lifelong scar tissue. Part of the first cohort that helped define what a vertical Techstars program looked like — and walked away with a sharper view of how to ship under real constraints.

Browser-based web development software for web designers — a category that wouldn’t have a name (Wix, Squarespace) for years. Original founder and primary architect/engineer, responsible for the full application platform and core product development through the company’s formative years.

Though I didn’t know it at the time, zerologic was founded to support individuals in their quest for the digital lifestyle. Web development, business and personal technology support, and Apple Value Added Reseller.

Planned, developed, and implemented the technology stack, and ran operations. Ran it on a T1 in our den in Richardson, Texas. Sold the company in 1999.

Apple Value Added Reseller. Sold and supported Apple-branded products. Specialized in desktop support, networking, and training. Clients included Group Baronet, Targetbase Marketing, and several other Dallas-based ad agencies.

Started the whole thing. High school dropout (GED), self-taught, never looked back. PageMaker on a Mac SE, laser printer in the corner, customers walking in off the street.